Wednesday, January 9, 2013

Business Is Good For Rolls-Royce And Other Luxury Carmakers

A Rolls-Royce on display at this week’s Consumer Electronics Show in Las Vegas. Getty Images

Hard Times? Not For Rolls-Royce And Other Luxury Carmakers -- Wall Street Journal

LONDON—If ever there was a sign that for the super rich, austerity is something that happens to other people, take a look at the results of Rolls-Royce, the British car manufacturer whose customized sedans are a byword for automotive luxury.

The fabled British marque, which Thursday said it would launch a new model in its Ghost range of limousines this year, reported its second consecutive annual sales record in its 108 years of history last year, though overall sales rose only around 1% on year.

Still, selling even a few hundred more cars is big business for Rolls-Royce given that its cheapest model sets a customer back by £170,000 ($272,000).

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My Comment: Even during hard times the rich have money.

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