Future Lincoln: The Luxury Car Stylings Of 2025 -- Popular Mechanics
Ford is on a mission to restore Lincoln to its former glory. For some extra inspiration, the carmaker recently challenged students at Detroit's College for Create Studies to design a Lincoln for the year 2025.
When Ford killed Mercury but kept Lincoln alive in 2010, it was clear the automaker still had hopes for the struggling luxury brand. That same year, Max Wolff became Lincoln's first-ever design director, tasked with revitalizing the brand's image. Previously, Wolff had been a pivotal member of the Cadillac team during its own design overhaul. Fresh styling cues, such as Lincoln's waterfall grille, have trickled into the lineup over the past few years, but the MKZ concept, which debuted at the 2012 Detroit auto show, was supposed to show off a bold new design direction. Reviews, however, were mixed.
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