A Cadillac Ciel Concept vehicle. Agence France-Presse/Getty Images
Beijing Auto Show: The Grammar of Grille -- Wall Street Journal
The future is so bright for the Chinese car industry you have to wear shades. Literally.
Chinese car buyers adore cars with chrome grilles, the more garish and gothic the better. To walk through the Beijing auto show, continuing through May 2, is to be confronted at every corner with a Chinese domestic automobile jeering at you with a mouthful of bling.
“It’s all about face,” said David Goggins, an executive with FAW-Volkswagen, one of innumerable joint ventures between Western carmakers and the Chinese. “It’s about how you show off.”
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My Comment: It appears that the Chinese have fallen in love with chrome and grilles.
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